The alliance between Pramac Racing and Yamaha marks a bold new chapter for the Italian team. By parting ways with Ducati and teaming up with Yamaha, Pramac signals a shift in strategy, now bolstered by the inclusion of Alpine as a key sponsor on the fairing of their M1 motorcycles.
Starting in 2025, Alpine, the performance car division of Renault, will serve as the main sponsor for the Pramac-Yamaha team. This partnership represents Alpine’s first foray into MotoGP and highlights a strategic pivot for Pramac as it redefines its identity following its split from Ducati. Backed by Renault CEO Luca de Meo, the collaboration symbolizes the convergence of two high-performance motorsport arenas: MotoGP and Formula 1.
Alpine Brings F1 Elegance to MotoGP
Under this deal, Alpine’s iconic branding and colors will grace the Yamaha M1 bikes, aligning with Luca de Meo’s vision of leveraging MotoGP as a premier global advertising platform. A key figure behind the legendary Fiat-Yamaha partnership during the Valentino Rossi era, de Meo once again emphasizes his commitment to the MotoGP championship.
Pramac Racing Director Gino Borsoi described the initial Yamaha-Pramac collaboration during the Barcelona tests as a “promising trial.” Riders Miguel Oliveira and Jack Miller tested the M1 in black carbon liveries adorned with Prima, Fiamm, and Motul logos. Borsoi expressed confidence in the team’s readiness for this significant transition.
A New Look and Expanded Prestige
While Prima remains Pramac’s primary sponsor until 2027, Alpine’s entry is set to introduce a refreshed visual identity, blending elegance with premium appeal. This move cements Pramac’s position as a key MotoGP team while further diversifying Alpine’s motorsport presence.
The collaboration also deepens Pramac’s connection to Formula 1. Previously, the team featured a small F1 logo on their bikes due to the close friendship between Pramac’s Paolo Campinoti and Formula 1 CEO Stefano Domenicali. With Alpine on board, this bond strengthens further.
A Global Expansion for Alpine
For Alpine, the move into MotoGP complements its existing efforts in Formula 1 and WEC (World Endurance Championship). This expansion allows Alpine to increase its global reach and visibility, cementing its position as a prominent player in the world of motorsport.
The official unveiling of the Yamaha M1’s final livery, which will incorporate Alpine’s sleek design elements, is scheduled for the winter testing in Sepang from February 5–7, 2025. The updated look is expected to embody the sophistication and strength associated with the Alpine brand, further solidifying Pramac as a top contender in MotoGP.
2025: A Season of Ambition
This partnership underscores Pramac and Yamaha’s shared ambition to return to MotoGP’s top step. With increased support from high-profile sponsors like Alpine and a formidable rider lineup featuring Miguel Oliveira and Jack Miller, Pramac is positioning itself as a serious title contender in 2025.
The Alpine-Pramac partnership highlights MotoGP’s growing status as a global platform for premium brands, now rivaling Formula 1 in both engagement and visibility. As the collaboration unfolds, Pramac and Yamaha’s ambitions to dominate the grid are set to captivate fans and stakeholders alike.
